Situated in a prime location and close proximity to the old Esfahan city center, the new 320,000sqm BUA “Esfahan Soffe Beton Commercial Center” design proposal features a sophisticated and contemporary design while contributing to the rich tradition of Esfahan craftsmanship and architecture. The proposed mixed-use development aims to become one of the city’s most desirable destination and a regional magnet for an unparalleled shopping, entertainment and hospitality experience whereas the design is throughout sustainable and seeks to conserve energy and natural resources while creating a healthy built environment.